WebApr 9, 2024 · Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved machine learning algorithms. Data privacy by design: access to cookie-less and IP-anonymised tracking capabilities. WebSee a full list of the default events and user properties collected by Google Analytics. Google Analytics 4 also collects enhanced measurement events, when enabled, from …
Enhance Your Data Privacy Strategy With Google Analytics 4 (GA4)
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